Newsletter project earns top national public relations honor
RockSpark client El Toro Water District earned one of the nation's top public relations honors, a prestigious 2023 PRSA Bronze Anvil Award, for the District's redesigned Water Views customer newsletter.
For more than 75 years, the Anvils have been considered the icon of the profession and the benchmark of high performance in public relations. Bronze Anvil Awards recognize outstanding public relations tactics that contribute to the success of overall programs or campaigns.
The prestigious Anvil Awards were presented on June 8, 2023, at the historic Edison Ballroom, located in the heart of New York City's Theater District.
"We were honored to support this project and delighted to see El Toro Water District earn the recognition they deserve for excellent customer communications," RockSpark CEO Robin Rockey, APR, said.
The project team completely redesigned El Toro Water District's longstanding newsletter to create an engaging, visually appealing newsletter to connect with customers and communicate El Toro Water District’s key messages. The newsletter exceeded ETWD's goal to encourage customers to use less water during California's unprecedented drought.
Two of RockSpark and El Toro Water District's winning project strategies included:
Leveraging creative storytelling and modern design to engage and motivate target audiences.
Focusing on topics with the most potential to effectively motivate customers to make a positive behavioral change.
The team incorporated five key tactics to solidify the project's success, including:
Developing a new production process, including production calendars and planning meetings.
Designing a new, modern color palette for El Toro Water District.
Creating original infographics and illustrations.
Deploying direct calls to action in each newsletter issue.
Updating the newsletter writing style to reduce jargon and make information accessible.
Second Award for the Water Views Newsletter
In addition to the Bronze Anvil Award from the Public Relations Society of America, the newsletter was also honored with an OCPRSA Award of Excellence in the PROTOS Awards competition.
RockSpark Offers the Right Experience to Generate Huge Client Wins
The awards showcase the RockSpark team's expertise in the following:
Strategic communications for government organizations, including water districts
Print and digital content creation
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