Step up your communications strategy at live event in Newport Beach
Join RockSpark Communications + Marketing CEO Robin Rockey, APR, for a Communications 101 Boot Camp event on March 30 in Newport Beach, California.
Whether you’ve recently started your communications career, transitioned from a different profession, or just need a refresher, this full-day workshop is for you!
During this boot camp live event, you’ll learn core strategies, tools and techniques to level-up your communications skills.
What You'll Learn
Key takeaways from this webinar include information on:
Thriving in today’s media environment
Developing key messages for important agency issues and programs
Preparing for in-person and virtual on-camera interviews
Creating a Writing and Brand Style Guide to cohesively share your organization’s story
Channeling your inner journalist to write for maximum engagement: secrets and tools from an editor turned PIO
Crafting impactful news releases and content that resonates across multiple mediums, including print, digital and video
Understanding and using Federal Plain Language Standards, AP Style and more
Event Details
Date: March 30, 2023 Time: 9 a.m. to 3:30 p.m.
Location: City of Newport Beach, Marina Park Community Center 1600 W. Balboa Blvd., Newport Beach
Presented by: California Association of Public Information Officials (CAPIO)
About RockSpark CEO Robin Rockey
RockSpark Communications + Marketing CEO Robin Rockey, APR, is a nationally recognized government communications and public relations leader with extensive communications experience in both the private and public sectors.
Her company, RockSpark, is an award-winning, full-service agency specializing in government communications and marketing that focuses on helping cities, special districts, fire and police teams, and other public agencies achieve their goals.
Robin recently represented the California Association of Public Information Officials on the Universal Accreditation Board (UAB), which oversees the APR credential. She has also served in several board positions on the Public Relations Society of America’s Orange County Chapter’s Board of Directors. Robin’s travel book, 100 Things to Do in Orange County Before You Die, is now available wherever books are sold. As a former editor and journalist, her articles have appeared in Sunset, Westways, TravelAge West and more. She has interviewed everyone from San Diego zoo animal trainers to actor Robert De Niro.
About RockSpark Communications + Marketing
RockSpark Communications + Marketing is a full-service agency specializing in government communications, marketing and public relations.
We specialize in building custom, strategic plans that incorporate the most effective, modern communications principles, theories and tactics to create bespoke, multichannel solutions to meet our clients’ unique needs.
Our team is stacked with PR and marketing leaders, award-winning government communicators, former professors and magazine editors, silver-tongued speechwriters, powerhouse designers and social media superstars.
We’ll work as partners alongside your team to research, plan, implement and evaluate highly effective communications and marketing programs to achieve extraordinary, measurable results.
Connect With Us
The RockSpark team is here to help you and your organization achieve your goals! Get in touch with us today