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  • Writer's pictureRockSpark Team

How to Successfully Redesign Your Organization's Website

Updated: Jun 13, 2022

Lessons and tips from the City of Folsom's website redesign team, including RockSpark CEO Robin Rockey

Statistics shows that organizations' websites are one of the top ways that target audiences gather key information about services, programs and initiatives. Websites often evolve with many employees adding content and pages over time. These ghosts of website’s past often are not representative of your organization's current brand, don’t follow writing best practices, lack ADA compliance or are not optimized for SEO.

Join RockSpark Communications + Marketing CEO Robin Rockey, along with fellow senior communications professionals and website experts for an interactive training session on June 16, 2022.

Reimagining your agency’s website: practical tips and tools for a winning strategy

The panel, hosted by the California Association of Public Information Officials (CAPIO), will share actionable tips and lessons learned from the City of Folsom's redesign project that will help you reimagine your website.

What You'll Learn

Key takeaways:

  • A real-life case study from the City of Folsom discussing best practices and lessons learned

  • How to get agency buy-in on the project and needed resources

  • How to lead the project from developing an effective RFP to launching the site live

  • Key steps for a website development strategy, including research, planning, implementation and evaluation

  • How to create a website current with today’s standards: ADA compliant, mobile-responsive, optimized for search, data-driven

  • Branding and marketing

  • New website trends

Learn how to reimagine your website from a panel of battle-tested website redesign experts


Robin Rockey, APR RockSpark Communications + Marketing CEO

Christine Brainerd, MPA, APR Communications Director, City of Folsom

Chris Shepard Communications Officer, City of Folsom

Rachel McGuire, MBA, APR President/CEO, RMG Communications

Jason Reis Director of Local Digital Engagement, Granicus

Register for the Event on June 16, 2022

Reserve your seat via the CAPIO website. CAPIO’s Advanced Track courses are offered to members with more than five years of experience in communications (or related field) and/or to CAPIO members who have completed CAPIO’s Certificate in Communications.

How RockSpark Can Help Make Your Next Website Project a Success

At RockSpark Communications + Marketing, we're proud to offer website redesign project management, content creation and continuing content management and editing, and more. Here's a list of website services we offer:

  • Website redesign project management

  • Website copywriting

  • Website template design

  • Website content management

  • Website sitemap creation and navigation mapping

  • Editing

  • Graphic design

  • SEO

  • Website content creation

  • Website consulting

We've recently helped everyone from local government organizations to startups to large corporations redesign and manage their website content, including:

Connect With Us

The RockSpark team is here to help you and your organization achieve your website goals! Get in touch with us today.


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