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Top Storytelling Tips from RockSpark's CEO and Mountain View's Chief Communications Officer

Updated: Oct 23, 2020


RockSpark CEO Robin Rockey, APR, and Lenka Wright, Chief Communications Officer for the City of Mountain View
RockSpark CEO Robin Rockey, APR, and Lenka Wright, Chief Communications Officer for the City of Mountain View

The power of storytelling is more important than ever. A compelling story can change hearts and minds, and it can motivate your audience to take instant action.


But how do you tell your agency’s story in a way that cuts through the clutter of the information avalanche bombarding your stakeholders every single day?


RockSpark CEO Robin Rockey, APR, and Lenka Wright took communicators on a storytelling journey during a webinar for the California Association of Public Information Officials (CAPIO) on October 22.

In this interactive webinar, Rockey and Wright shared insights on the following topics:

  • Engage multiple audiences with practical, professional writing strategies

  • Optimize your content across print, web, social and video

  • Leverage power words and PR theory to spark action

  • Perfectly package your story to score immediate, positive media coverage

  • See real-world case studies from California cities and special districts

  • Put it all into practice with a special content creation contest!

Upcoming Webinars


CAPIO has several webinars scheduled throughout 2020. Here's a list of what's coming up:


  • Podcasting 101: How To Tips and Tricks to Get Your Agency’s Podcast Up and Running, October 28, 2020

  • Search Engine Optimization for Public Agencies, November 3, 2020

  • Virtual Events 101: How-to Tips, Tricks and Lessons Learned, November 10, 2020


Visit the CAPIO website for more information.

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