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Top Storytelling Tips from RockSpark's CEO and Mountain View's Chief Communications Officer

Updated: Oct 23, 2020


RockSpark CEO Robin Rockey, APR, and Lenka Wright, Chief Communications Officer for the City of Mountain View

The power of storytelling is more important than ever. A compelling story can change hearts and minds, and it can motivate your audience to take instant action.


But how do you tell your agency’s story in a way that cuts through the clutter of the information avalanche bombarding your stakeholders every single day?


RockSpark CEO Robin Rockey, APR, and Lenka Wright took communicators on a storytelling journey during a webinar for the California Association of Public Information Officials (CAPIO) on October 22.

In this interactive webinar, Rockey and Wright shared insights on the following topics:

  • Engage multiple audiences with practical, professional writing strategies

  • Optimize your content across print, web, social and video

  • Leverage power words and PR theory to spark action

  • Perfectly package your story to score immediate, positive media coverage

  • See real-world case studies from California cities and special districts

  • Put it all into practice with a special content creation contest!

Upcoming Webinars


CAPIO has several webinars scheduled throughout 2020. Here's a list of what's coming up:


  • Podcasting 101: How To Tips and Tricks to Get Your Agency’s Podcast Up and Running, October 28, 2020

  • Search Engine Optimization for Public Agencies, November 3, 2020

  • Virtual Events 101: How-to Tips, Tricks and Lessons Learned, November 10, 2020


Visit the CAPIO website for more information.

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