How to Create a Strategic Communications Plan That Gets Results
- RockSpark Team
- May 13
- 2 min read
The RockSpark Strategic Communications Planning Workbook is now available for a limited time!
The 10-step guide to developing an effective Strategic Communications Plan
By RockSpark Communications & Marketing CEO Robin Rockey
Experienced communications pros know that developing a Strategic Communications
Plan is crucial to:
Achieve your goals.
Reach your target audiences.
Effectively communicate key messages.
Motivate key stakeholders to take action.
Inspire behavioral change.
Gain leadership buy-in.
Secure a budget for your efforts.
Share your organization’s story.
HOW TO CREATE A STRATEGIC COMMUNICATIONS PLAN
The RockSpark Communications + Marketing team created a step-by-step workbook that reveals the 10 key elements to building a comprehensive communications plan that's sure to generate measurable results.
This interactive workbook is a detailed roadmap designed to guide you to your ideal destination – a comprehensive Strategic Communications Plan. Follow each step carefully to create a polished plan that’s ready to present to your leadership for approval or to start implementing right away.
This public relations planning guide is effective for public relations, communications and marketing leaders across all industries, including private and public sector organizations, government, public safety, water districts, special districts, cities, counties, and agencies spanning local, state and federal levels.
SEE THE STRATEGIC COMMUNICATIONS PLAN TEMPLATE IMPLEMENTED BY LEADING COMMUNICATIONS PROFESSIONALS ACROSS THE NATION
RockSpark Communications + Marketing CEO Robin Rockey, APR, shared the secrets to creating a Strategic Communications Plan with hundreds of public relations and communications leaders at three top public relations conferences and workshops, including:
The California Association of Public Information Officials (CAPIO) Conference on May 12, 2026, in San Diego, California.
The Public Relations Society of America (PRSA) Western District Conference on February 3, 2026, in Newport Beach, California.
The CAPIO Southern California Regional Training Event on March 6, 2026, in Escondido, California.
VIEW THE SLIDE DECK INSPIRING PROFESSIONAL COMMUNICATORS
See RockSpark Communications + Marketing CEO Robin Rockey's presentation at the link below.
DOWNLOAD YOUR STRATEGIC COMMUNICATIONS PLAN TEMPLATE
The Strategic Communications Plan guide reveals the four-step Public Relations Process trusted by communications pros working everywhere from local government to multi-national corporations, including the Walt Disney Company. The process is leveraged by communications professionals who hold the Accreditation in Public Relations credential, also known as the APR.
The tenets of the simple, yet incredibly impactful process, known as RPIE, are:
Research
Planning
Implementation
Evaluation
Get your own interactive, digital copy of the "How to Create a Strategic Communications Plan" workbook via the link below to learn the comprehensive strategic communications planning process.
About RockSpark Communications + Marketing
RockSpark Communications + Marketing is a full-service agency specializing in government communications, marketing and public relations.
We specialize in building custom, strategic plans that incorporate the most effective, modern communications principles, theories and tactics to create bespoke, multichannel solutions to meet our clients’ unique needs.
Our team is stacked with PR and marketing leaders, award-winning government communicators, former professors and magazine editors, silver-tongued speechwriters, powerhouse designers and social media superstars.
We’ll work as partners alongside your team to research, plan, implement and evaluate highly effective communications and marketing programs to achieve extraordinary, measurable results.
Connect With Us
The RockSpark team is here to help you and your organization achieve your goals! Get in touch with us today
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